Marketing Analyst Salary in California

Half of marketing analyst roles in California report earning more than $94,700 a year and half report earning less — that is the median. The mean (average) of $108,120 is pulled up or down by the highest and lowest earners, which is why the median is usually the better benchmark.

Salary range

A quarter of reported salaries fall below $65,290 and a quarter are above $134,630, so most marketing analyst pay sits between those two figures. These percentiles describe how pay is spread across all reported roles — they are not a direct measure of years of experience.

What can affect marketing analyst pay?

• Years of experience and level of responsibility
• Employer type and size
• Specialization within the occupation
• Certifications and licensing
• Industry
• Hours worked, shift patterns and overtime
• The local labor market where the job is based