Marketing Analyst Salary in Massachusetts

Marketing Analysts in Massachusetts have a median annual salary of $101,810, which works out to about $48.95 per hour, with a typical 25th–75th percentile range of $77,220 to $133,460, based on the latest BLS OEWS data.

13-1161 · Market Research Analysts and Marketing Specialists

Marketing Analyst pay in Massachusetts at a glance

Median annual salary

$101,810

Median hourly wage

$48.95/hr

Average annual salary

$108,600

Average hourly wage

$52.21/hr

25th percentile

$77,220

75th percentile

$133,460

10th percentile

$58,090

90th percentile

$166,970

People employed

39,710

Salary distribution

Reported wage points from the lowest to the highest paid marketing analyst roles in Massachusetts.

10th percentile
$58,090
25th percentile
$77,220
Median percentile
$101,810
75th percentile
$133,460
90th percentile
$166,970

Massachusetts vs U.S. salary

The median salary for marketing analyst roles in Massachusetts is about 29.3% above the U.S. median of $78,760 for the same occupation.

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How much does a marketing analyst make in Massachusetts?

Half of marketing analyst roles in Massachusetts report earning more than $101,810 a year and half report earning less — that is the median. The mean (average) of $108,600 is pulled up or down by the highest and lowest earners, which is why the median is usually the better benchmark.

Salary range

A quarter of reported salaries fall below $77,220 and a quarter are above $133,460, so most marketing analyst pay sits between those two figures. These percentiles describe how pay is spread across all reported roles — they are not a direct measure of years of experience.

What can affect marketing analyst pay?

  • Years of experience and level of responsibility
  • Employer type and size
  • Specialization within the occupation
  • Certifications and licensing
  • Industry
  • Hours worked, shift patterns and overtime
  • The local labor market where the job is based

Marketing Analyst pay in other states

Related jobs in Massachusetts

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Methodology · Data sources

Salary figures are benchmarks and can vary by employer, experience, specialization, hours worked and other factors.